There’s an art and a science to effective search engine optimization. Things like design and copywriting? Those are the artistic, creative side to it. And they’re absolutely critical.
But there’s also a quantitative element to good SEO. You need to understand how your site is being crawled, if there are issues with the configuration of your site that might be preventing you from ranking effectively in search.
That’s where we come in. Let us work on your site to make sure everything is in place for digital marketing success.
Technical SEO: it’s for geeks.
In our experience, technical issues are the aspect of SEO that keeps business owners up at night. Is my site really getting noticed by the search engines? Is my site really up to the right standards?
The search engines are constantly shifting the goal posts, and frankly, it takes a fair amount of energy to keep up with it all. Which is what we do.
- We regularly attend digital marketing conferences and webinars throughout the year to stay informed on what’s going on in the industry.
- We have invested in the right software and toolsets to allow us to see what the searchbot sees.
- We love analytics. That’s why we make sure a member of our staff retains a current Google Analytics Individual Qualification to make sure we stay up on the kind of traffic your site is getting.
Proper technical optimization of your site is a matter that can’t be ignored. And we can help fix issues large and small that can help your site perform in search.