SEO: : what does it take to pull it off?
Companies are hungry for this. You’re hungry for this. You need people to find you in Google results. But just what does it take to get found online?
“Google is reported to change its search algorithm around 500 to 600 times each year…over the past two years alone, we’ve seen about nine major updates to the algorithm.” – Search Engine Land, October 2016
Just slapping together a site and marching out to cyberspace to start fighting for traffic can be a good way to simply wither away into irrelevancy. You need a strategy to get you the right kind of traffic – traffic that matters, traffic that converts.
But there’s something that can be even more dangerous – going to market with the wrong strategy. Using techniques that worked seven or eight years ago can be a good way to incur a penalty with the major search engines. Translation: you just suffered a major hit online, and it could be fatal to your site.
SEO: there is no silver bullet.
The Meridius philosophy: it takes a range of coordinated activities to get visibility in organic search results. We can tackle any of it, or all of it. Whether it’s helping provide a roadmap for your internal team to full end-to-end execution, we thrive on helping companies succeed.