“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” Sun Tzu
If you have spent any time at all learning about SEO, you’ve probably run into a few popular buzzwords and pet phrases.
- “Content is king.”
- There’s something special that you can do to your site to get Google to read it more.
- Keywords! It’s all about keywords!
Based on what we know of SEO best practice, all of those points are valid. They are also incomplete. Too many companies think they can engage online with an incomplete understanding of what those factors really mean. And we’ve seen way too many sites go down in flames in the process.
SEO Strategy Development Services
Meridius will put together a strategy that works for you. Whether you’re a small company or a Fortune 500 behemoth or something in between, we’ll put together a roadmap that you can use to lock horns and get things done online.
Understanding Your Business What are your business drivers? When you win a sale, who makes the decision? Who influences that decision? What influences that decision? We’ll ask these questions, and more, to get at the truth of just what you need to do online.
What Assets Do You Need? Maybe your current site will get the job done. Maybe you need to blow it up and start over with a completely new web property. More than likely, your situation lies at some midpoint between the two. No sweat – we’ll give you a straight answer either way.
What is Your Competition Doing? You know who you’re battling online. You may not know what they’re doing to get traction online. We’ll help you figure out what they are doing, and what you can do to fight back.
The end result: a roadmap, complete with specific tactics, that you can use to move forward and upward in your search engine optimization battles.