Inbound links, also known as backlinks or external links, are HTML hyperlinks that point from one website to another. They’re the currency of the Internet, as they act a lot like real-life reputation. If you went on vacation and asked three people (all completely unrelated to one another) what the best coffee shop in town was, and they all said, “Cuppa Joe on Main Street,” you would feel confident that Cuppa Joe is indeed the best coffee place in town. Links do that for search engines.
This is how Google turned internet search upside down: backlink analysis.
You need links to rank. But you need the right kind of links. The wrong kind can backfire.
Here’s where we can help.
- Competitive analysis. Where do you stack up against your competition? What links do they have that you need to counteract? What links don’t they have that you can get?
- Online public relations. You need to build awareness of your company and the products or services you offer. We can help you get there by getting your brand get visible with the sites that matter.
- Developing content for you – and others. The best links are earned through quality content published on your site and elsewhere. Our in-house writing capability is second to none. We can develop the content that will get attention from the right kinds of sites.
Contact us today to learn more.