Online video is absolutely exploding. But what it means for advertisers can be particularly profound. Consider:
- Marketers who use video grow revenue 49% faster than those who don’t use video. (Wordstream)
- 73% of B2B marketers say video positively impacts their ROI. (Tubular Insights)
- 83% of video marketers say video helps with lead generation. 87% report video increases inbound site traffic. (OptinMonster)
The explosion of video across the internet makes for powerful opportunities for advertisers seeking to build brand awareness and encourage consumers to consider their products and services. Meridius Digital can help even the smallest companies harness the opportunity of online video to target the right kinds of users with their brand message.
- We can use YouTube – the second largest website in the world – to target users based on demographic information and known interests to pinpoint potential customers.
- By combining YouTube video collateral with Google’s Display Network, we can use Google’s targeting technology to generate brand engagement for improved brand awareness.
- We can use your video collateral on Facebook for in-stream video advertising to target users based on any combination of factors – age, location, interest and more – to get your brand in front of users who could benefit from knowing more about you.
Meridius Digital is committed to helping you maximize the ROI out of every dollar of your advertising budget. Contact us – we’d love to be of service.