Many, many aspects of digital marketing have changed in the last 20 years. But a few principles have remained the same. And one of them is this:
Whatever you want to rank for, you must have the content in place to support it.
Point blank, end of story. Whether you’re selling products or services, $50 widgets or $500k equipment, you must have the content in place to speak to what you’re selling. Period.
Meridius produces content with the objective of getting found in search engines and persuading site visitors to do business with you. Having the right content on your site is the foundation for a successful search campaign.
But we write first and foremost for your users.
- Our content illustrates who you are and what you do. Your site visitor will know what you can help them achieve.
- We conduct extensive keyword research to make sure that we’re using the language that potential customers are using to search for your product or service.
- We structure the content in a way that will help search engines clearly understand what your products and services mean.
If it needs to be written, we’ve almost certainly done it at some point. Here are the different forms of content we will develop for your site.
Web page copy – Having the right product and service pages is the backbone for any website. We’ll make sure that you have the right pages, properly optimized for search, to serve your needs moving forward.
Blog content – Blogs most certainly are not dead! Our writing crew has developed countless blog posts over the years. We can craft blog content to attract the people who are looking for you.
Case studies – That project you did back in the day that you still brag about? You know, the one that you tell prospects about when trying to close a sale? It deserves its own special place on your website. Let us put together a case study that tells your online prospects a really awesome story.
Press releases – You periodically have events that deserve a shout out online. Press releases are a really effective tactic to get this done. We can craft press releases to get noticed and then get them circulated online properly.
If you want to compete online, you need the right content. We can make that happen.